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Google & Bing Ads Onboarding
Google & Bing Ads Onboarding
Google & Bing Ads Onboarding
This guide will help give our team the information we need to accurately fulfill this work order. Don't worry; we realize that there may be additional information that you need to provide down the line. When you fill this out, we will create a support ticket on our side containing this initial information. In that same support ticket, you can comment additional notes or add files that you may have missed including in this onboarding guide. ๐๐๐๐ถ๐บ๐ฎ๐๐ฒ๐ฑ ๐น๐ฒ๐ป๐ด๐๐ต: ๐ฑ ๐บ๐ถ๐ป๐๐๐ฒ๐
Please Enter Your Website's URL
Type Of Campaign
Google Ads
Bing Ads
Both
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Lead Preference & Audience Demographics
This information will help us understand the type of lead you're seeking as well as identifying your optimal target market.
How do you receive most of your leads currently?
Referrals
Word of Mouth
I buy leads
Facebook & Other Social Media
Google Organic
Google Ads
Direct
I don't know
Lead Preference
Form Submissions
Phone Calls
Walk-Ins
Direct Sales
What is your overall businessโs conversion rate? (Leads to Sales):
Under 10%
Under 25%
Under 50%
Over 50%
Over 75%
I Don't Know
What is your average revenue per closed deal?
Under $100 USD
Under $500 USD
Under $1000 USD
Over $1,000 USD but Under $5,000 USD
Over $5,000 USD but Under $10,000 USD
Over $10,000 USD
What is your average profit margin?
Under 10%
Under 30%
Under 50%
Under 75%
Over 75%
What is your desired monthly ad budget?
Under $500 USD/mo
Under $1,000 USD/mo
Under $5,000 USD/mo but Over $1,000 USD/mo
Over $5,000 USD/mo but Under $10,000 USD/mo
Over $10,000 USD/mo
What are your top selling services or products?
Do seasons affect your business?
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YOUR COMPETITORS
Competitor analysis is a great way to find keywords your competitors are ranking for that you may want to target as well. Understanding what your competitors have accomplished will give you better positioning and uncover "golden nuggets" that can be used with your campaign.
Next...
Please list at least three main competitors, these competitors can be local or international. Provide us with the information you feel is more relevant.
1) URL or Company Name #1
1) URL or Company Name #2
1) URL or Company Name #3
What separates you from your competitors?
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Business Background & Campaign Settings
We want to gather some information about your business to help our Google ads expert clock in the appropriate account settings for your campaign.
Business Establish Date
Do you operate 24 hours a day?: (If not, specify your hours of operation)
What day would you like to start running your Google ad campaign?
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Ad Copy
Provide our content writers with the information they need to write compelling sales copy for your ads
Is there anything you want to focus on in your Ad Copy?
Do you have any promotions or special offers you would like included in your Ad Copy?
Is there anything you want to avoid in your Ad Copy?
Is there anything you want to avoid in your Ad Copy?
Company Logo Link
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Account Access
So we have all of the information we require upfront. We would like to request access to your website or Web server to ensure we have access to the files needed to complete our set up. If you prefer to add this in a ticket with our "sensitive information" option, please wait for the ticket to be created after you submit this form. We will then ask you to provide your login credentials. If you would like to send them now, submit them in the form seen below or simply hit next.
Google Ads
* If you prefer to share access directly through Google Ads. Please share access to marketing@customadesign.com which is our company MCC account used for managing PPC accounts.
Google Ads Account
Provide Credentials Below
Create New Account
Send It Later
Username
Password
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Bing Ads
* Enter the email address associated with your Microsoft account so we can send you a link request to manage your account on your behalf.
Bing Ads
OR
I don't need you to run Bing ads
Create an account for me
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Website Login
Website Login URL
Username
Password
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FTP Credentials
*May not be required for initial setup
Host
Username
Password
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Submit Your Information
To make it easy for us to track the information we receive. We ask that you provide us with your contact information so we can match it with your account.
Your Name
Your Email
Your Phone
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