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Keyword Research Guide Onboarding

Keyword Research Guide

To give you the best possible keywords to use for ranking organically or in Google Ads, we must get some background information on your business, such as your services, products, or any information that may give you a step up above your competition. 𝗘𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝗱 𝗹𝗲𝗻𝗴𝘁𝗵: 𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀

Audience Demographics

This information will help us understand the type of audience you cater to.

WHAT DOES YOUR TARGET DEMOGRAPHIC LOOK LIKE?

*What type of customers does your business attract?

Your Services or Product Information

We would like to understand what type of services you provide or what kind of products you sell. Please provide us as much information as possible and that you see relevant.

Competitor Analysis

Competitor analysis is a great way to find keywords your competitors are ranking for that you may want to target as well. Understanding what your competitors have accomplished will give you better positioning and uncover "golden nuggets" that can be used with your campaign.

YOUR COMPETITORS

Please list at least three main competitors, these competitors can be local or international. Provide us with the information you feel is more relevant.

Now let's take a look at your tracking

To market your website effectively, you must have Google Analytics set up, Google Search Console, and Bing search console. These tools will ensure your site is visible on all search engines, identify any issues your site may have and will give us the information we need to be able to improve your marketing.

GOOGLE ANALYTICS

Google Analytics will allow us to track your results effectively. We need to know the history of the website we're working with, so we can provide recommendations to improve your results. Providing your GA account information will also help identify if you're tracking essential elements on the website, such as phone number clicks, form submissions, button clicks, etc.

GOOGLE SEARCH CONSOLE

Google Search Console will allow us to submit your website site map, plus identify lingering issues that Google has detected with your website that may need to be repaired. Google Search Console will also help identify keywords that do not necessarily show up inside of Google analytics. This process, will help make our keyword research more accurate.

BING SEARCH CONSOLE

Bing Search Console will allow us to submit your website site map, plus identify lingering issues that Bing has detected with your website that may need to be repaired. Bing Search Console will also help identify keywords that do not necessarily show up inside of Bing account. This process, will help make our keyword research more accurate.

Submit Your Information

To make it easy for us to track the information we receive. We ask that you provide us with your contact information so we can match it with your account.
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