Now let's take a look at your tracking
To market your website effectively, you must have Google Analytics set up, Google Search Console, and Bing search console. These tools will ensure your site is visible on all search engines, identify any issues your site may have and will give us the information we need to be able to improve your marketing.
GOOGLE ANALYTICS
Google Analytics will allow us to track your results effectively. We need to know the history of the website we're working with, so we can provide recommendations to improve your results. Providing your GA account information will also help identify if you're tracking essential elements on the website, such as phone number clicks, form submissions, button clicks, etc.