SEO Onboarding Guide

This guide will help give our team the information we need to accurately fulfill this work order. Don't worry; we realize that there may be additional information that you need to provide down the line. When you fill this out, we will create a support ticket on our side containing this initial information. In that same support ticket, you can comment additional notes or add files that you may have missed including in this onboarding guide.𝗘𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝗱 𝗹𝗲𝗻𝗴𝘁𝗵: 𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀

Marketing traffic step one

Lead Preference & Audience Demographics

This information will help us understand the type of lead you're seeking as well as identifying your optimal target market.

Lead Preference

Form Submissions

Phone Calls

Walk-Ins

Direct Sales

WHAT DOES YOUR TARGET DEMOGRAPHIC LOOK LIKE?

*What type of customers does your business attract?

Target Type

Business Owners

Consumers

Age Range Of Your Target Market: (i.e., 18-35)

Gender

Male

Female

Location(s) You Would Like To Target

Your Services or Product Information

We would like to understand what type of services you provide or what kind of products you sell. Please provide us as much information as possible and that you see relevant.

What are the services or products that you provide?

What service(s) or product(s) do you want to push the most?

Any additional information you feel is important to mention?

Competitor Analysis

Competitor analysis is a great way to find keywords your competitors are ranking for that you may want to target as well. Understanding what your competitors have accomplished will give you better positioning and uncover "golden nuggets" that can be used with your campaign.

YOUR COMPETITORS

Please list at least three main competitors, these competitors can be local or international. Provide us with the information you feel is more relevant.

1) URL or Company Name

2) URL or Company Name

3) URL or Company Name

What do you like about your competitors?

What do you dislike about your competitors?

What separates you from your competitors?

Now let's take a look at your tracking

To market your website effectively, you must have Google Analytics set up, Google Search Console, and Bing search console. These tools will ensure your site is visible on all search engines, identify any issues your site may have and will give us the information we need to be able to improve your marketing.

GOOGLE ANALYTICS

Google Analytics will allow us to track your results effectively. We need to know the history of the website we're working with, so we can provide recommendations to improve your results. Providing your GA account information will also help identify if you're tracking essential elements on the website, such as phone number clicks, form submissions, button clicks, etc.

Google Analytics Credentials

Provide Credentials Below

Create New Account

Send It Later

Username

Password

GOOGLE SEARCH CONSOLE

Google Search Console will allow us to submit your website site map, plus identify lingering issues that Google has detected with your website that may need to be repaired. Google Search Console will also help identify keywords that do not necessarily show up inside of Google analytics. This process, will help make our keyword research more accurate.

Google Analytics Credentials

Provide Credentials Below

Create New Account

Send It Later

Username

Password

BING SEARCH CONSOLE

Bing Search Console will allow us to submit your website site map, plus identify lingering issues that Bing has detected with your website that may need to be repaired. Bing Search Console will also help identify keywords that do not necessarily show up inside of Bing account. This process, will help make our keyword research more accurate.

Google Analytics Credentials

Provide Credentials Below

Create New Account

Send It Later

Username

Password

Final Step

Please take note that once this form has been submitted, we will open up a ticket with this information. We can then converse there regarding any additional information we need to know about this project.

WEBSITE CREDENTIALS

So we have all of the information we require upfront. We would like to request access to your website, and Web server to ensure we have access to the files needed to complete our set up. If you prefer to add this in a ticket with our "sensitive information" option, please wait for the ticket to be created after you submit this form. We will then ask you to provide your login credentials. If you would like to send them now, submit them in the form seen below or simply hit next.

Website Login URL

Username

Password

HOSTING CREDENTIALS

* cPanel or Plesk Access will work as well.

Hosting Provider or cPanel/Plesk Login URL

Username

Password

Submit Your Information

To make it easy for us to track the information we receive. We ask that you provide us with your contact information so we can match it with your account.

Your Name

Your Email

Your Phone

SEO Onboarding Guide

SEO Onboarding Guide

Lead Preference & Audience Demographics

WHAT DOES YOUR TARGET DEMOGRAPHIC LOOK LIKE?

Your Services or Product Information

Competitor Analysis

YOUR COMPETITORS

Now let's take a look at your tracking

GOOGLE ANALYTICS

GOOGLE SEARCH CONSOLE

BING SEARCH CONSOLE

Final Step

WEBSITE CREDENTIALS

HOSTING CREDENTIALS

Submit Your Information

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