Social Media is here to stay.

Adding social media to your marketing strategy is really good for your business. Promoting your business using social media can increase your business audience and clientele. Social media networks are fantastic resources for businesses to promote their brand online.

Most of the big social networks like Facebook, Twitter and Pinterest have tools to help your business reach a global audience in many different ways.  Let’s take a look of some of the big players on social media:

• Facebook – Both in terms of name recognition and total number of users, Facebook is the biggest social network on the web. Facebook has a wealth of options for any type of organization.  It is a great starting point for your business, regardless of your industry.
• Twitter – With Twitter, you can share short (up to 140 characters) text updates along with images and videos. Twitter is a great tool fro quickly spreading the word, if you have interesting content.
• Pinterest – This platform consists of digital bulletin boards where users can save and display content they like in the form of pins.  Users organize their content in categories.

There are other social media platforms out there like Instagram and Tumbler.  We are just using the previous three social network as an example because of their size and popularity to businesses.

Why use Social Media?

The use of social media on your advertising strategy take your business exposure to the next level.  It will improve brand awareness for your business.  The more people that see your logo, business name and top products, the more likely they will buy from your business when they need what you have to offer.

Other benefit from social media is that it creates a open communication between your business and your customers.  That is a good communication dynamic since all information exchange through these sites is made public instantly.  While some businesses fail at this, the openness and public nature of this kind of communication can do tremendous things for your business.  Open communication is good for you.

Social media is a great way to drive visitors to your site. Increasing the traffic of your site will do a number of things for your business.  For example, you could direct your social media followers to a specific page on your website with offers specific to them.

Your SEO will benefit a lot because search engines take social media profiles into strong consideration as they evaluate which sites to rank highly in their results. Gaining as  much followers as you can on your social profile and encouraging them to share your brand will improve the way you do business.  You will surely see a boost in your search engine ranking as a result.